(Add to Favorites | View All Articles | Resource Directory)
|
|
|
Know your target audience before buying advertising timeWARNING to Home Based and Small Business Who Want to Buy Television Cable AdvertisingMost small businesses will not even try to advertise on television. It's too expensive and the audience is too broad. The ads on television are not targeted enough. Think back to the last time your entire family was gathered around a television set. It was fun family time, but think of how different each member of your family is. The children at different ages want different things. The parents depending on their age and occupations could be concerned with wildly differing issues. Was there a grandparent or aunt or uncle there too? Each person has entirely different attitude and interests, yet the commercial was tailored for only one person out of that group. The message is wasted on the rest of the family who don't care about the product or the problem it solves. There are ways that a small business and even a home based business can get on television and get their message to the market they are after. First of all, know your client. Know everything you can about who you are selling to. If you think your product is for everyone, this article will not help you. If you know everything about your target market, you will know where to find them. Where they hang out, what they read, eat, wear and watch. Who influences them, who angers then, who inspires them, who informs them. That where you want to be also. On television, check out the shows and cable channels that speak to your audience. For my show, The Wright Place TV Show, Lifetime, O network and WE channel are where a lot of my viewers will also be. Copyright 2005 Dr. Wright is a Stevie Award Finalist for 2004 and the host of The Wright Place ? TV Show seen in 5 million homes in Southern California and on the internet at http://www.wrightplacetv.com. Get Your Free Special Report: 19 Secrets To Effective Television Advertising That Cable Companies Don't Want You To Know by emailing info1080-91878@autocontactor.com
MORE RESOURCES: News provided by Yahoo! News and Google News Small Business Administration 's lending points to optimism Lawmaker pushes small business initiative Florida small biz owners eye primary - CBS News Small biz and targeted tax breaks moving in Fla. House - Bizjournals.com Romney's idea for auto hike on minimum wage could harm small biz - Examiner.com Small business notes: Harley to offer leasing program What do Google's privacy policy changes mean to your small biz? - Crain's Chicago Business (blog) |
|
|
|
RELATED ARTICLES
Two Types Of Business Plan Cover Pages - Which One Are You Using? This is the tale of two business plans with very different cover pages. They both contain a unique and exciting business opportunity with the potential for high investment returns. 432 Page Franchise Report by the FTC The Federal Trade Commission is upgrading the franchise law and they have made a report. Recently I have been reviewing the FTC's franchise rule report page by page. Essex Accountant: Accountancy Firm MVP for Your UK Business? Most business owners know when they need an accountant, but they do not realize how important the task is or how much their results can vary. No other job position outside of your own is going to affect your bottom line like an accountant and contrary to common belief, the job is not just about crunching numbers. How to Profit from a Concrete Roof Tile Business Concrete Roof Tile Business: During the 2004 summer season, storms plagued the United States. Damages from the Hurricanes in Florida alone sent resources in the southern states scrambling. The Perfect Mission Statement One way to determine your companies mission statement is based on a general overview of the company. Some important questions are asked like: Why does the company exist and what kind of business is it in? Is there a particular market or niche that it will concentrate upon? How will the company be distinctive in its business methods? Once these questions are answered, the focus moves to the accomplishment of these broadly expressed objectives. 10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature 10 Best Practices to consider as your SBIR negotiations approach contract signature:1. Draft your confirmation of negotiations, be sure to memorialize that this is an SBIR type contract along with the applicable data rights and SBIR related terms and conditions. Pressure Washing Heavy Equipment One of the best ways to make money in the pressure washer business is to power wash heavy equipment. It is not necessarily easy work and you will get quite greasy but it is steady work and there is lots of it. Justice In Action During the 1980 presidential campaign, candidate Ronald Reagan vowed, if elected, to appoint the first woman to the United States Supreme Court. Six months after his inauguration, President Reagan kept his promise - nominating a member of the Arizona Court of Appeals. Small Businesses - Big Obstacles Everyone is talking about small businesses. In 1993, when it was allowed, more than 90,000 new firms were registered by individuals. 20 Great Ways to Market Your Business Locally Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service. Becoming Recession Proof A lot of business owners I've spoken with lately have commented how their business is slow because of "the recession." If you are one of these people, you might want to reconsider your position. How To Build Business Credit Having their own business is something many millions of people dream of doing. Many do, of course, but so many others never quite get around to it. Clever business names are usually a mistake You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. Is Your Business Property Safe and Secure? Security Professionals provide the products and services necessary to create a safe and secure workplace for you and your employees. Products such as lever hardware, panic and exit devices, desk locks and high security key control systems, as well as security boxes and safes, can help you protect your business and property. Small Business Operators - 7 Reasons You Should Change Your Accountant A recent survey showed that only 28.7% of small business owners were happy with their accountant, and only half of those would recommend him to their friends because he was too busy already. Don't Quit Before You Get to the City! We were more than excited. Our women's doubles tennis team had won our division, successfully competed in three rounds of the playoffs and had emerged as finalists in the city competition. Launching your Business with a Chamber of Commerce Why are Chambers a good launching pad?Chambers provide you with more ways to get to know the business community than most organizations. I was once elected President of a Chamber and the Board strived to get businesses involved with each other. Finding a Venture Capital Firm Many ventures are faced with the challenging task of raising venture capital. The first part of this process is finding the right venture capital firm (VC). Australian Workplace Agreements - How They Work For You The employer / employee relations environment has been constantly evolving during the last 25 years. In Australia, as in many western nations, the balance between employers and employees has shifted back and forwards usually in response to supply and demand. The 5 Traits of Baby Boomer Business Owners As a practitioner and student of Small Business Marketing, I was recently contemplating ways to enhance my business. I found it fascinating to realize that over 95% of my customers and hot prospects were Baby Boomer's who own a small business.
|
| Home | Site Map | Privacy Statement | More Articles |
| © 2006 |