(Add to Favorites | View All Articles | Resource Directory)
|
|
|
Clever business names are usually a mistakeIs Your Small Business Name Important?You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about. One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective. 1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect. 2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry? Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you. Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
MORE RESOURCES: News provided by Yahoo! News and Google News BUSINESS TIPS: Internet presents a new market What do Google's privacy policy changes mean to your small biz? - Crain's Chicago Business (blog) Small Business Administration 's lending points to optimism Ask SmallBiz: Requesting Public Records for Your Business - Hawaii Business Magazine Oh baby! Small biz scores huge Angry Birds deal - CNN Small Business Administration releases states’ small-business profiles Take a small business health check Small Business Summit deemed successful |
|
|
|
RELATED ARTICLES
Tracking Revenue For MORE Profits The revenue history is a vital piece of your power page and you need to record that information. Keeping track of client revenues should not be done in a paper format, it should be recorded electronically. Stand back and take a real look at what you've created I've got good news and bad news. The good news is that 98% of businesses are small businesses. Asking the RIGHT Questions Which questions do you need to ask to even get a hint if you really want to know something about another person's business pain?We define business pain as a problem that a business needs to have a solution for. The pain may be that they do not have enough sales, or they do not have an appropriate process in order to track their forecasting. Why Small and Medium-Sized Businesses Should As the owner or an employee of a small-to medium-sized business, you might have never thought about media monitoring. Maybe you are not even sure what exactly is meant by this and have thus ignored it so far. SBIR - A Nice Add-on Business If you are a small business and qualify to participate in the SBIR program, it is a natural enhancer to your existing business. If you are small enough you may be able to start a company using SBIR funding, but you will soon come to realize that if your sources of income are not diversified (with SBIR being only one source) you might fall victim to funding cycles and no income. The Truth About Government Grants for Your Business Free money! Receive up to $25,000 that never has to be paid back -- Guaranteed! Get a grant to start your own business today!If you're a small business owner, or you've always dreamed of starting your own business, you've probably run across ads like these. Companies that "guarantee" you'll get a grant to start your own business that never has to be paid back. Boat Detailing Tips and Procedures Auto detailers are often asked to clean boats and detail boat trailers. There is an easy and efficient way to do this with little effort. Do Home Businesses Complicate Small Business Debt Collection Laws? The home-based business market, sometimes called the SOHO (small-office/home-office) market, is booming. As more and more B2B businesses expand into these markets, they may find themselves walking a fine line between B2B and B2C. A Gift Basket Home Business is an Easy Way to Wrap up Profits You want to know more about making money with your own gift basket home business. You are a creative person and want a career that you can control and find rewarding at the same time. Small Home Business: Ad Copy Secrets So it's time to invest some finances into advertising your business and you are considering producing a flyer to advertise your business. Rather than sweat all night on writing the perfect flyer, first take some time to consider what the experts have found to be effective. Business Reviews that Work What is the satisfaction & expectation review of the business history to date?You have spent a lot of time and effort gathering information about your clients and potential customers. You have kept track of everything that you need to know and have followed-up with precision. Winning in Business - Lessons from Lance Armstrong Lance Armstrong this week won an unprecedented 7th Tour de France victory, confirming him as one of the greatest cyclists of all time. The fact that he won more Tour victories than anyone else in history is remarkable. Small Business - A Thing Worth Doing Is Worth Doing Badly A thing worth doing is worth doing badly. Yes I know that it should be 'well'. Buying a Franchise Buying a franchise is not for everyone. This guide will help you evaluate whether buying a franchise is right for you. Boston Market; Mobile Auto Detailing Boston itself covers 50 square miles of concrete and traffic, well city limits actually exactly 46 square miles, the entire metro area can be and is often over stated at 1100 square miles, but more realistically about 380 in our humble opinion. And you know some of that is water. Creating a Paperless Office When working from home, it is usual to find that you have your office in an area that is not very big, such as a box room or even in the corner of the kitchen. When your business really takes off, you will begin to discover that your work area starts to get swamped by paperwork and that you are running out of storage space. How to Give FREE Advice and Make Money When is advice free and when should you charge for it?A question is often asked as to when to charge for information. This is not an easy question to answer as it really depends on the situation. Family Business and Conflicts What is a Family Business? A family business is basically any business in which the majority of the ownership or control lies within a family. Involvement of members of family in a business can bring with it its own complexities because the line between the business system is sometimes separated by a thin line from the family system. How to effectively manage your time Most small business owners are faced with so many responsibilities and an unbelievable workload throughout the day. Mainly because of the many different roles that we have to play. Big Successes Never Happen Overnight Treat your business as a serious, full-time business and be serious about making it work. Put your plans on paper.
|
| Home | Site Map | Privacy Statement | More Articles |
| © 2006 |