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Clever business names are usually a mistakeIs Your Small Business Name Important?You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about. One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective. 1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect. 2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry? Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you. Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
MORE RESOURCES: News provided by Yahoo! News and Google News Dell Small Business coupon: 35% off select Vostro laptops of $999 or more (I4U) Wisconsin Strengthens PEO Legislation, New Provisions Help Small Business with Human Resources Challenges (PR Newswire via Yahoo! News) US House Tax Panel Drafts $15 Billion In Incentives For Small Business (Fox News) The Small Business Web Launches Online Directory of Member Web Applications (PRWeb via Yahoo! News) Small business to have louder voice (The Lake County Record-Bee) Kagen Holds Roundtable To Hear From Small Biz Owners - Sheboygan News (blog) Steve Wild: A few ways politicians can help small business (Indian River Press Journal) Rockland offers small-business workshop to entrepreneur hopefuls (The Journal News) Loan tap tight for small biz, especially startups - New York Daily News US Admin Offls: Export Initiative to Help Small Biz Efforts - Market News International |
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