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Common small-business marketing failuresThree Big Barriers To Small Business Marketing SuccessWhen you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.
1. No Clear Definition Of Success
What do you know about your best clients? Spend some time to put together as complete of a profile as you can on the clients you enjoy working with the most. What are the demographics and characteristics? How would you describe them to someone who has never met them?
(c) 2004 - Kevin Dervin, KPD Marketing About the Author: Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today. Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.
MORE RESOURCES: News provided by Yahoo! News and Google News US Admin Offls: Export Initiative to Help Small Biz Efforts - Market News International Small Biz Spotlight: Slide to Play (Pt. 3) - Technorati (blog) Kagen Holds Roundtable To Hear From Small Biz Owners - Sheboygan News (blog) Small biz ready to hire with increased risk appetite: study - Toronto Sun Go big-time with small biz - The Newark Advocate Loan tap tight for small biz, especially startups - New York Daily News Small biz loans down in Crawford County - Bucyrus Telegraph Forum 'BusinessWeek' Axes 25 Staffers - Media Buyer Planner State gives online lift to small biz - Albany Business Review Tories pat small biz heads in open source IT procurement pledge - Register |
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