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Common small-business marketing failuresThree Big Barriers To Small Business Marketing SuccessWhen you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.
1. No Clear Definition Of Success
What do you know about your best clients? Spend some time to put together as complete of a profile as you can on the clients you enjoy working with the most. What are the demographics and characteristics? How would you describe them to someone who has never met them?
(c) 2004 - Kevin Dervin, KPD Marketing About the Author: Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today. Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.
MORE RESOURCES: News provided by Yahoo! News and Google News Small biz loan demand up, Federal Reserve says - CNNMoney BUSINESS TIPS: Internet presents a new market Small business: How to tackle volatility What do Google's privacy policy changes mean to your small biz? - Crain's Chicago Business (blog) Airport restaurant... small biz corner - The Jackson Citizen Patriot - MLive.com Florida small biz owners eye primary - CBS News |
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