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Common small-business marketing failuresThree Big Barriers To Small Business Marketing SuccessWhen you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.
1. No Clear Definition Of Success
What do you know about your best clients? Spend some time to put together as complete of a profile as you can on the clients you enjoy working with the most. What are the demographics and characteristics? How would you describe them to someone who has never met them?
(c) 2004 - Kevin Dervin, KPD Marketing About the Author: Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today. Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.
MORE RESOURCES: News provided by Yahoo! News and Google News Small business owners discuss lending problems with Patty Murray SmallBiz Guide to Power - Hawaii Business Magazine Survey: Small biz still slow to hire - Boston Herald Small Business Success Story: Accounting Small business owners to Fed: 'Get out of our way' Music World wins 2010 Small Business of the Year award Intuit, Verizon in small-biz alliance - Bizjournals.com (blog) |
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