(Add to Favorites | View All Articles | Resource Directory)
|
|
|
Small Business Publicity -- Worth It?
You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business. As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release. That news could be about you. It's critical you have publicity activities and news releases as a part of the marketing plan for your small business. So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way. The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And don't forget to sieze opportunities as they come up in your day-to-day business. Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com
MORE RESOURCES: News provided by Yahoo! News and Google News $1M goes to Mass. small biz supporters - Bizjournals.com Poll: 25% of small-biz owners worry about survival - Bizjournals.com US Celcos Urged To Create New Small-Biz Programs - Telecomweb Online, Direct to Grow as 26% of Small Biz Ups Ad Spending - Media Buyer Planner 26% of Small Biz Raises Ad Spend, Precipitating Online Growth - Marketing Vox News |
|
|
|
RELATED ARTICLES
Fortune 500 Business secret that most small businesses do not know Have you been searching for the perfect home-based business? I have spent nearly twenty-five years searching for the holy-grail of home-based businesses. Now this article is not about a business, but rather a system that Fortune 500 companies always use but it's rarely used by home-based businesses, affiliate or network marketing companies. Staying afloat until your business turns a profit How many "get rich schemes" have you joined? Or have you invested in numerous legitimate business endeavors only to have them not work for you? Have you started you business and now facing a complete shut down? Do you consider yourself a failure? Are your loved ones pressing you to give up?Risk-taking is a large part of entrepreneurship, in fact it is what drives it, and it's why so many people avoid small business, despite its many potential rewards. Those of us who have tried it only to have failed may find ourselves right back where we started, which could leave us feeling like total failures. Marketing - The Way To Make What Youre Really Worth You only have so much time in a day right?So wouldn't it make sense to focus as much of your time as possible on the things that produce the highest payoff.I don't know about you but most small business owners are do-it-yourself types and get sucked into doing the littlest silly work faster than you can say "Oh look, the copier is jammed again. Collect that Debt - Your Business Depends on it The efficiency of debt collection is the difference between a business that will succeed and a business that closes up.If you do not have control of your debt collection then you will eventually fail. Uncover Free Veins Of Gold By Prospecting Online Guru Newsletters (Part 1 of 2) Incredible as it sounds, you have a goldmine of free business advice and resources available to you for starting an online business. Many entrepreneurs are taking advantage of the unbelievable opportunity of financial independence by starting an Internet business. Tips For Successful Home Show Businesses Opportunities for home show businesses have never been more abundant. If you're thinking about joining the ranks of those in the many show businesses at home available, use these quick tips to get going. Top 7 Small Business Tax Tips Here are seven ways for owners of small businesses to save money on their taxes.1. Sample; Territory Reduction Policy for a Franchise Company I propose this thought on the subject of Franchisee territory reduction based on performance for a Mobile Business Model. Please read the sample policy below as it explains the reasoning and methodologies considered to extend brand without risking underdeveloped territory. Admit your mistakes - then do not repeat them That's right are you making enough mistakes in your business? Some of you are probably annoyed at my question; others are thinking "Geez, Rose! If I made any more mistakes I'd have to run screaming back to a day job!"If you went to school in the public school system in America, you were culturally trained to avoid and hide mistakes, after all; your teachers and professors didn't give you a great grade for your efforts unless those efforts produced great results. So, too, if you were an employee in corporate America you were rewarded for chasing perfection and penalized for making mistakes. Small Business 101: Deadly Ignorance American small business is again in transition. Many employees, now working from home, are no longer tied to a geographic office and the woes of commuting. How to Sponsor an Event for Fun and PROFIT How do you sponsor an event and get personal introductions at the same time?So how can sponsoring help you to be visible to the business community and gain the right contacts? It is actually quite simple, you need to find events that are visible to the audience you are interested in.Find out: Whom you wish to do business with Which sports they like What community events they like Where the upper management families live and their community involvementThe events that they watch are the ones that you should sponsor. Success involves more than just money Achieving real success should be the goal of any good businessman. But what is real success? I believe that it is no just money, or instant growth. Small Business Opportunities Magazine Business A Small Business Opportunities Magazine is one of the new small business opportunities opening up everyday. More and more companies are looking to outsource for basic services, cutting their budgets in the process and increasing profits. Reverse Merger: Have They Taken the Reverse out of Reverse Merger? Are the promoters and consultants destroying the market for Reverse Merger? First lets take a look at reverse merger. In a Reverse Merger, an operating private company merges with a public company that has little or no assets, nor know liabilities (the "shell"). 7 Advantages to Incorporating There's no question that hard work and a little luck is what it takes to BE successful. But a little knowledge, especially when it comes to setting up your business, will help you STAY successful. More Rules for Franchising? The FTC- Mighty Federal Trade Commission has unilaterally decided to change the franchise rule. They changes are sure to hurt American business, Franchisors and the over 400,000 Franchisees in the United States today. Where Can I Get Clients From? The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error.Some of the ways to get clients are:contact previous employers;mailing lists;cold call your target market;attend group meetings and seminars for your target market (conventions for doctors, lawyers; computer seminars);attend local Chamber of Commerce meetings;join groups related to your target market;if your target market uses a specific system, for example accountants use the SafeGuard system, contact them and tell them that you are available to teach them how to use the system or you can do it for them. Small Does Not Mean Invisible! Running a business on the net these days can be like looking up into a clear night sky; it can leave you feeling very small and insignificant.I am a one-person operation, and I also offer personal service. So What? How to Elicit Benefits from Features "So what?" is a lovely question.It can lead to a punch on the nose if you tactlessly say it to others to challenge their ideas but, when you use it to question your own decisions it has endless uses. Earn More Money in Your Small Business by Creating a PIG If you really want to earn more money with your small business than you need to strongly consider adding a P.I.
|
| home | site map | articles |
| © 2006 |