(Add to Favorites | View All Articles | Resource Directory)
|
|
|
Build credibility with success stories and customer testimonialsMarketing Your Small Business with Success Stories-- The One Pager Shortcut Series -- An effective and compelling way to market your business is through the use of success stories. What exactly is a success story? How does it market my business? How can I get started with my own success stories? Consider the following: What exactly is a success story? A success story briefly describes how your business served a client/customer and what results the client/customer achieved. Think of this as a real life example of how your product or service helps customers achieve their goals or solve a problem. How does it market my business? A compelling success story will include the original client problem or goal, the specific product or service used with the client, and some tangible results that occurred. Prospective customers can better understand what your product or service does and most importantly, see some actual results. This will make it even easier for them to make the "buy" decision. How can I get started with my own success stories? 3 simple steps will get you started: 1. Write a brief description of your best success story. Include a. Problem or goal b. Solution implemented c. Client testimonial. This can be a few paragraphs at the most. 2. Get permission from the customer to use the success story and testimonial in your promotional materials along with actual company names and contact information. If you don't have permission, use generic industry categories to describe the company and position names to describe any people that may be involved. 3. Use the success story in the following ways a. Your website b. Your brochure c. Press/News release d. ezine or newsletter e. Article for publication f. Face-to-face exchanges and speeches. Remember to ask for testimonials with all your clients/customers! Over time you will add new success stories to your portfolio as your business grows and the list of satisfied customers increases. Most satisfied clients are very willing to help in this way. Take a few minutes and add success stories to your marketing toolkit today! Copyright 2004, Charlotte Farrior ____________________________________________ Charlotte Farrior of Coaching Connection (http://www.corporatecoaching101.com) and Founder/Team Member of Solo-E (http://www.Solo-E.com) is a corporate and professional coach. She works with professionals, entrepreneurs, directors, and executives to define and achieve the personal and business goals they set for themselves. She coaches in the areas of goal setting, skill development, priority management and career transitions. ____________________________________________ *********** Find more articles like this at http://www.Solo-E.com - Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. ***********
MORE RESOURCES: News provided by Yahoo! News and Google News Free forum prepares small biz for growth - Queensland Business Review Earth2o's Emery Oregon's 'Small Biz Person of Year' - KTVZ State gives online lift to small biz - Albany Business Review Small Biz Spotlight: Slide to Play (Pt. 3) - Technorati (blog) Customs at odds with DHS IG over report on small-biz goals - FCW.com Loan tap tight for small biz, especially startups - New York Daily News Small Biz: Where's Our Stimulus? - Memphis Daily News |
|
|
|
RELATED ARTICLES
You Dont Yet Know What You Dont Know Someone new to business ownership recently told me, "Before I opened my business, I thought I was pretty well prepared. I knew how to produce and deliver our product. Franchise Territories are Generally Delineated On a Map; Why? If you own a mobile service or home based franchise your exclusive territory will be delineated on a map in the attachment of your franchise agreement. You will be assigned generally a single city, county or region and another franchisee or team member of the same system will not compete with your although may be right around the corner. Small Business Marketing, According to Seinfeld What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as "Man Hands" and "master of your domain".The Coffee Shop - Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about "nothing. Cashing In Your Chips & Pastures New No, I'm not talking about gambling or dairy cows - although business is often referred to as a gamble, I'm referring to your exit strategy. That time when you decide to 'play no more' and go off and practise your golf swing. Franchising VS Business Opportunity; What is the Difference? The modern Franchise business model and the much different business opportunity are much different and dissimilar. The definition of these two business models should be broken into completely different parts to better fit the two-different business models and have their own set of regulations, which would contain similar stipulations with regards to prohibitions, definitions or basic rules of law. Increase Productivity and Business Success - Take Responsibility Are you responsible for your results?What comes to mind when I say that?When you hear that you're totally responsible for the results you produce in your business and in your life---you might jump to a conclusion. You may think that I'm suggesting that you should take the blame for your results. Is starting a house-cleaning business as easy as "They" say? Are you tired yet of all the books out there telling you how easy it is to start a house cleaning business? I'm not inferring that all their information is bad, but let's be honest about how "easy" it really is.There's a dirty little secret hanging over the cleaning trade that nobody talks about, but every professional cleaner runs into. Perceptions may be more important than the facts, themselves When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. Balancing your priorities- Not everything can be perfect As small business managers, we juggle limited resources in a quest for success. To an extent, when we focus on success in one area we forego attention elsewhere. Start a Technical Writing Service Technical writing services are employed to explain the details of a topic in a way that is easily understood by the readers. In todays information age, technical writing jobs are increasingly common. Find a Small Business Guru What is a guru?A guru is a teacher. A mentor. Every move you make must reinforce previous and future moves Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own. 5 Tips for Hiring a GREAT Bookkeeper Bookkeeping?the "dreaded" word is something we all have to worry about. Business owners rarely go into business to deal with the financial aspects of running a business. Improve your odds of getting that Small Business Loan To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria. Packing Material Thats Cheap! Shipping materials can be expensive! Even the styrofoam "peanuts" can cost a great deal. Here's a great idea for packing paterial that is bio-digradable, easy, and best of all. Things to think about before joining a Professional Association I'll be the first to admit that I went a little nuts when I moved I moved recently in terms of going all-out to participate in a variety of professional associations. I had some experience with most of the groups that I visited in other places I had lived, or had clients who had positive experiences with certain groups. 7 Card Tricks That Improve Your Personal Networking Power CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe humble business card has been a mainstay of business and industry for years. But despite it's small size and cost, it's one of the most powerful marketing tools you will ever possess. Printing your own checks can save you money Starting and managing a small business is no fun chore, especially when it comes to the accounting. There are a few common sense ways that you can help that bottom line. Are You Ready to Own and Operate a Business? How often has someone thought of starting a business based solely on the fact they think it will be easier than working for someone else. Fact is, owning and operating a business can be one of the most grueling experiences you will have. Bad Regulators Cost Small Businesses When a regulator finds a target to go after to collect fees to insure next years budget, often it is a small business. In fact the definition of a small business includes what normal people might even think of as a medium sized business.
|
| home | site map | articles |
| © 2006 |