(Add to Favorites | View All Articles | Resource Directory)
|
|
|
Small Home Business: Ad Copy Secrets
So it's time to invest some finances into advertising your business and you are considering producing a flyer to advertise your business. Rather than sweat all night on writing the perfect flyer, first take some time to consider what the experts have found to be effective. Here are ten ad copy 'secrets' you might consider before you spend your money. These 'secrets' can be used for both online and offline flyers. 1. Use a short hand written letter on your ad copy instead of text. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. 3. Show before and after photos for your products. The problem picture and then beside it, show the picture of the resolution to the problem when they use your product. 4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility. 5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product. 6. Hire a famous local person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy. 7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote. 8. If you genuinely care about people, tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. They may just buy your product to donate to the charity. 9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product. 10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing. © Kim Beardsmore Kim operates a successful home business operating across 60 countries. We urgently require people to join our expanding international team. If you are interested in earning extra income around your current schedule, we would like to hear from you. We provide full training and ongoing support to ensure your success. Visit: http://free2liv.com/?refid=AdCopy-567887377
MORE RESOURCES: News provided by Yahoo! News and Google News Small businesses can get online help Small biz and targeted tax breaks moving in Fla. House - Bizjournals.com Reserve Now for Miami Herald Small Business Forum Airport restaurant... small biz corner - The Jackson Citizen Patriot - MLive.com Ask SmallBiz: Requesting Public Records for Your Business - Hawaii Business Magazine 5 tax tips for small biz - El Paso Inc. Dividing the Family Fortune |
|
|
|
RELATED ARTICLES
Small Home Business: Ad Copy Secrets So it's time to invest some finances into advertising your business and you are considering producing a flyer to advertise your business. Rather than sweat all night on writing the perfect flyer, first take some time to consider what the experts have found to be effective. Incorporating a Small Business: S corporations versus C corporations If you've been considering incorporating your small business, you've probably been confused about the difference between S and C corporations.The similarities between S and C corporations are as follows:1. How the Humble Ice Cube Made Business History Gather round while I tell you the story of Kennebec Ice. It's a story full of valuable business lessons even though it happened long ago. What Is YOUR Value Proposition? Every company has a value proposition. That is a statement of their perceived value to their clients. Keep the cash flowing inward Cash is King.. Collect that Debt - Your Business Depends on it The efficiency of debt collection is the difference between a business that will succeed and a business that closes up.If you do not have control of your debt collection then you will eventually fail. Pressure Washing Heavy Equipment One of the best ways to make money in the pressure washer business is to power wash heavy equipment. It is not necessarily easy work and you will get quite greasy but it is steady work and there is lots of it. What is Business Process Automation? Business Process Automation or BPA for short. This was a buzzword a few years back with anyone and everyone claiming they were experts in this area. Starting a Tractor Washing Business In the heavy equipment cleaning business you can make good money and provide an important service for your clientele. You can save them man-hours, chemical costs and free up time for more important needs such as preventative maintenance and repairs. Job Costing - Do You Know How? What's your job profitability? I meet with business owners every day that are unsure of their profitability at a company or job level. They "think" they are making money because they have a few dollars in their checking account. How to be Annoyed and Make Money When do annoyances in a relationship become too much to bear?Have you ever worked for a client that drives you up the wall and back down the other side but you keep working with them because you need the money? I am sure most of us have been in that position and were so happy when that relationship finally broke up. It felt like you were finally free and able to do what you do best somewhere else, or you fell into panic because you had no income anymore. Small Business Security No Passing Fad How careful are you with the data you collect from your customers? How about the handling of money in your business. And passwords? What controls have you put in place to protect computer data?We don't often think about the security of our businesses, but we should. FFP vs. CPFF Contracts SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the single most important decision you need to make is whether you are going to bid a job as Firm Fixed Price (FFP) or as Cost plus Fixed Fee (CPFF). A Portable Trade Show Exhibit Makes for an Easier Show You can make your trade show experience much easier by using a portable exhibit. Since you control everything related to transporting it and setting it up, you won't have to hire firms to for those things for you. Ten tips for a brilliant marketing strategy A Brilliant Marketing Idea.. Learning and Growing As you reflect on this year and prepare for next year, what are the lessons you have learned in business and how do you plan to use those lessons to grow your business in the year ahead?And remember, in every challenge there is opportunity for growth so even if you had a challenging year it can be a stepping stone to success.I know the hustle and bustle of the holiday season can seem overwhelming when you try to factor in end of year business planning. How to Curb Antique Shop Theft Inexpensively If you have ever had your antique shop or mall ripped off, you understand that it's very hard to detect. There are simply so many items to keep track of, and an item can be missing literally for months and you may not realize it. Frodos Journey: What It Can Teach You About Marketing Your Small Business Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. More Business Card Marketing If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE!The best way to confuse a potential customer is to present them with more than one business card. You may be doing a number of things and have cards for each one (even have several businesses where you do work) but you need to focus on what it is that you do best. Creating Lists to Learn About Yourself, Your Business and Your Customers I love lists. I make them for everything.
|
| Home | Site Map | Privacy Statement | More Articles |
| © 2006 |