(Add to Favorites | View All Articles | Resource Directory)
|
|
|
Advertising - For Small Businesses (Part 1)
Is it right for you? If you decide to advertise your product or service then you must ask yourself - "Will potential customers read this publication and will they take action having read my ad?" National newspapers - Read by a huge cross section of the population. If you're inserting a display ad then it would need to be professionally designed and you'd need to be in it for the long run. It would be expensive and I don't see any small to medium sized business justifying the cost. It may suit you better to use the classified advertising in the national newspapers - again, it depends on the type pf business you're in. Check out what your competitors are doing and if their in it, then perhaps you need to be. Local newspapers - May be more appropriate for your business particularly if you only want business from the local area. Again, you must be prepared to consider an ad every day or at least once a week for several weeks. Classified ads may be more suitable for your business particularly if you have a product or service that people would look up the classifieds to find. Business/Trade magazines - There's a magazine published for almost every business you could think of. They are often produced by Trade Associations. If, for example, your product or service is used by plumbers and heating engineers, then it makes sense to advertise in their magazine. Use the internet to find the magazine or association you want. Consumer magazines - If your product or service is used by the consumer, then this is for you. These again can target specific markets. I know of an image consultant who also does wedding makeup. She advertises her makeup service in wedding magazines. She also, separately, advertises her image service to the mother of the bride in the same magazine. Think about the people who buy your product or service and there's bound to be a specialist magazine that they read. Magazines last longer - You'll get more mileage out of a magazine as they tend to be read several times. They mostly come out once a month so people take more time to read and re-read them. You'll find a list of business and consumer magazines at: www.refdesk.com/mag.html Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to - get customers to come to you . Click here now http://www.howtogetmoresales.com
MORE RESOURCES: News provided by Yahoo! News and Google News Jacksonville added to small biz program - Florida Times-Union Small-business leaders, aerospace group give Colorado lawmakers their wish lists (BizJournals) Poll: 25% of small-biz owners worry about survival - Bizjournals.com Small-Business Owners Cut Spending, Jobs as Revenues Fall (Gallup) Small Biz Must Be Creative To Survive - NBC4i.com Small Biz: New shop strives for global connection - Online Athens Six small biz tips from a CEO who flies right - BloggingStocks Is Your Small Business Web Provider Up to the Task? (HispanicBusiness.com) Chris Gunn: ASBL Campaigns to Stop Fraud and Abuse in Small Business Contracting Programs (HuffingtonPost) |
|
|
|
RELATED ARTICLES
Shocking Experienced Copywriter Reveals Little-known Secrets To Closing BIG Ticket Deals! Hogwash!That's what I say to people who tell me that their business is purely and solely a "cheapest price business."People who stubbornly insist that "MY business is different" are right, but not in a good way. Do Your Best; Hire the Rest One of the hidden perks of raising six children is the learning laboratory it provides for the parents. My wife and I have learned how important it is to teach our children to do things for themselves and become problem solvers. Restaurant Operators - What Skills do you Need A tongue-in-cheek look at the skills required to operate a restaurant but?on he whole they come pretty close to the truth.People Skills, You need to be good with people, because you will have different customers almost every day, you will have repeat customers who have higher expectations, a high-maintenance shift-based staff to manage, suppliers who won't always meet your expectations or time frames and creditors who want their money now. Do You Microbifer in Your Cleaning Business? Microfiber cleaning towels have been around for about ten years now. When I first heard about them they were being sold through distributors in an MLM business. Postcards Make It Rain Referrals One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages. Temporary Staffing Agency: How to Start The temporary staffing industry continues to expand, with yearly double-digit growth being commonplace. Companies find it convenient and cost-effective to work with a temporary staffing agency to fulfill unforeseen demand, fill short-term vacancies, and assist with changing workloads due to restructuring or mergers. Motorcycle Detailing Procedures Manual Sample Outline If you are a motorcycle detailer and need to expand your business you will need to have several crews working for you. Each team will need a team leader and/or manager. Mini-Blind Cleaning Business, Case Study Sometimes the simple businesses are the ones, which make good money. Take mini-blind cleaning for instance. Essex Accountant: Accountancy Firm MVP for Your UK Business? Most business owners know when they need an accountant, but they do not realize how important the task is or how much their results can vary. No other job position outside of your own is going to affect your bottom line like an accountant and contrary to common belief, the job is not just about crunching numbers. 11 Things Small Business Owners Can Learn From Rudolph The Red-Nosed Reindeer 1. Everyone Makes A Difference - Despite not letting him play in their games, the other reindeer came to understand Rudolph's importance. A business alliance or joint venture may bring the customers in -- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many Solo Entrepreneurs work from a home office. Our only connections to the outside world are the internet / e-mail and the telephone. Nevada Incorporation: The Advantages of Incorporating in Nevada Incorporation in Nevada has become an attractive option for savvy business entrepreneurs, and for good reason. Nevada corporations enjoy many benefits just not available anywhere else. Make Your Business More Profitable More sales and more profit. Isn't that what you want from your business? It's not hard to achieve if you follow these 4 simple tips. Hispanic Small Business Advantage One thing I have noticed in my travels to different markets is that Hispanic Small Business Owners have a very distinct advantage. They are friendly and very involved in their communities. Important business startup advice from a seasoned entrepreneur Congratulations, you are starting a small business! You are taking charge and going for your piece of the American dream! Your excitement is high, and the adrenaline is pumping! Everyone dreams of freedom and owning a successful business, but not everyone can successfully create that reality. Now that you've made the commitment to give it a shot, let me give you the single most important tip that I can give you to insure your success. A Small Business Must Have a Solid Foundation We all know that a building has to have a strong foundation if it is to survive, so, too, a business.There are many planks that support a business but there are four corner-posts that bear the most weight?The four corner-posts are Marketing, Selling, Production and Financial Control. Mobile Car Wash and Cleaning Post Office Jeeps If you own a mobile truck washing, pressure washing or mobile car wash business you may wish to consider washing postal vehicles. They have one of the largest fleets in the world and they are relatively easy to wash. Starting your first business - some sound advice It seems so long ago that I started my first business. Since that time, I've created several successful businesses and learned a lot of lessons along the way. What Help is there for Veterans Starting a Business? Some of the very qualities that attract people to the military life are what make them good candidates for an internet based home business. What are these qualities? A sense of adventure, an attraction to signs of leadership and the ability to discern what constitutes a good leader, courage and idealism and an understanding of the joy of testing one's own limits. De-Ionization Decisions in Mobile Car Washing Many mobile car wash operators would like to add de-ionized water to their cleaning process. However before you do this you need to understand the reality of the return on investment.
|
| home | site map | articles |
| © 2006 |